Ecommerce Systems

The rise of platforms such as Shopify, Big Commerce, and Magneto have made it easier than ever to start your own online business and the advent of COVID-19 has made it more clear than ever that the future of commerce in all forms is integrally connected to the expansion of e-commerce. As more people switch to platforms like Shopify, the possibilities for connecting retailers and wholesalers are expanding on an almost daily basis. If you are considering starting an online revenue channel, it is essential that you first identify exactly what you need. Then, we'll help you build it!

The Core components

At Custom Brand Service, we seek to provide our clients with a strong foundation upon which to build their future ecommerce company. It is our view the integrity is the key to success in the digital space, the key to online retail is setting an expectation in the customers mind that you can meet or exceed every time.

Component One

The WEbsite

Revise or create a visually appealing and easy-to-use website that speaks to the language of the brand.

Think of your site as an extension of your brand rather than a mirror of your floor inventory, you should have some added-value on your website to drive traffic.

Your site should feel like walking into your store for the first time.

Component Two


In 2021, it is not only possible to connect vendors with retails via their website, it is incredibly simple!

We always urge clients to connect with as many vendors electronically as possible so that you can carry more products that can be dropshipped.

It is essential that your product inventory stays up to date. We will help you keep your orders in sync so that products are in stock when they sell. Connecting your back-office system is an important part of inventory management if you are going to sell stock inventory.

Component Three


Identification of your core customer is an essential first step. You should know exactly who you want to target, you should know as much as you possibly can about this person, no detail is too small!

Your mailing list will always deliver the best return on investment of any digital asset if you manage it correctly. We will leverage this to your advantage with high-quality email marketing and custom audiences for your paid digital advertising.

We focus on ways to expand your mailing list. Phone numbers are as valuable as emails. Collect them and we'll use them!

Component Four

Unique Selling Proposition

This is perhaps the most important part of any website. Every successful site must have something that makes them stand out from the rest.

In the post-Amazon world, the bar has been set incredibly high for online merchants. Therefore, one of the first things that anyone who is considering starting a website should do, is sit down and identify what the unique selling proposition for their brand is going to be.

It is important to know your strengths and weaknesses when making this decision, for example, if you cannot really provide two-day shipping, you should not boast about speedy shipping! This seems simple, but its often ignored.

Inital Steps

Before You Begin

Though every website is different, there are a few key concepts that apply across the board. You must understand exactly what you want before starting your retail site. Are you trying to expand an existing business or create a new one? If so, where will your customers come from? There is a common misconception that if you build a website, people will shop on it. This just isn’t the case. Though it may be logistically more practical to acquire an online customer, it still takes work, just like in the brick-and-mortar setting. You should consider what you realistically expect to make from your site, and that should drive your decision to invest or not invest in a new digital brand experience.

Ecommerce Platforms



BigCommerce, headquartered in Austin, TX, is one of the fastest-growing eCommerce software platforms in the world. Since 2009, the company has gro...

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What is WooCommerce? WooCommerce is a free WordPress plugin that adds e-commerce functionality to your WordPress website so you can have an online...

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Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell ...

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We will make sure you

Know what you need

At Custom Brand Service, we believe that the best customer is an educated customer. We encourage our clients to do their own research on best practices and products in the field to make the decision-making process easier. We strive to deliver the complete information possible at all times, but it is still good practice to know what you are getting into before you begin!

Our goal is to develop lasting partnerships that not only allow you to grow as a business but provide you with the tools and flexibility to meet the shifting demands of customers in a rapidly evolving tech landscape.