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Our Core
Mission
Our mission is to help businesses stand out by creating impactful brand recognition and marketing communications. The goal is to help our clients build technical framework that they can use to develope their brand in the future as well as today.
"Because he is extremely talented at what he does, he makes it seem easy. I never met anyone that could deliver my online store until Sam walked in. He also is fast & efficient. Does beautiful website design. He totally understand’s the clothing industry. His personality is great. Well mannered & doesn’t understand his own value. Five Stars!"
-Jody Morneault, Stackpole Moore Tryon
"Knowing or understanding ANYTHING about websites he took the time and had the patience to answer all my questions and explained about things I didn’t think to discuss"
-Thomas Stroble, TLT Atutocovers
"Sam's talented. He built our website and did a great job. He's charming, easy to work with and trust worthy."
-Barbara Von Schreiber, Washington Art Association
"Sam did a fabulous job on my professional website. I would recommend him to anyone. He also produced a virtual recital of music students from Litchfield Music Center and did a wonderful job with that as well. He is professional , knowledgeable and patient Great to work with and always responsive."
-Jennifer Johnson Osborne, Osborne Voice
Specializing in
Ecommerce
Custom Brand Service specializes in retail websites. Though every website is different, there are a few key concepts that apply across the board. You must understand exactly what you want before starting your retail site. Are you trying to expand an existing business or create a new one? If so, where will your customers come from? There is a common misconception that if you build a website, people will shop on it. This just isn’t the case. Though it may be logistically more practical to acquire an online customer, it still takes work, just like in the brick-and-mortar setting. You should consider what you realistically expect to make from your site, and that should drive your decision to invest or not invest in a new digital brand experience.
At Custom Brand Service, we believe that integrity is the most important part of building a successful online company. Customers can tell when you have cut corners and our job is to make sure they know that you haven't.
Classic
Marketing Websites
Just because everyone likes to talk about eCommerce doesn't mean that it's right or required for every company. One of the first things we do with any client is to sit down and identify what they are looking for. If the goal for the website is simply to communicate information about your company, then perhaps a marketing website is exactly what you need!
We are entering a whole new world regarding technology's role in business, and it is nearly impossible to predict what will come next. So our goal, no matter what the project, is to build a website that will last for years even if the needs of the business change!
Email Marketing
While this might seem surprising at first, think about your own online behavior: When you sign up for a website (like an online store), you have to enter your email address to create the account. You even need an email address to create a Facebook or Twitter account. What’s more, Facebook and Twitter email to notify users of activity, like when someone is tagged in a photo.
Email is the currency of the web, and anybody who’s online has an active email address. And while Facebook and Twitter might seem pretty ubiquitous, the ongoing struggle over data breaches and privacy means plenty of people are exiting some social media channels.
So when it comes to connecting with your prospects and customers, there’s no channel with a wider reach than email.
The All Powerful
Search Engines
Often wrongly used interchangeably, SEO and SEM are two different marketing channels that businesses can use to reach their target audiences on search engines such as Google and Bing.
Search Engine Optimization (SEO) is an essential tactic for brands that want to drive website traffic and grow their online visibility. SEO can be a rather tricky strategy to manage if you do not know how to compare or combine it with Search Engine Marketing (SEM).
Arguably, they both sound like the same thing, but in reality, these are two very different approaches to becoming visible on the SERPs (search engine results pages). The difference between these two is simple to understand once it has been explained to you. Our goal is always to ensure that our clients are set up to preform well in search engine results with or without paid marketing campaigns depending on the specifics of their needs.
Marketing On
Social Media
The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone. Social media marketing has purpose-built data analytics tools that allow marketers to track the success of their efforts.
Though it may be tempting to hop on Facebook or Instagram and start buying ads, we advise our clients to wait an develop a strategy before they start their first social media campaign. Social Media Ads are getting more expensive everyday and we want to help ensure you are getting the most our of your ads.