How Voice Search is Changing the Way We Use The Internet
Voice search is becoming more and more popular, especially among younger generations. If they can avoid using a keyboard, they will. Amazon's Alexa, Google Assistant, and Apple Siri have increasingly become part of everyday life. 57% of people use voice commands on their smartphones, 29% on their laptops, 27% on speakers, 21% on TV remotes, 20% on car navigation, and 14% on wearables. And voice search has undoubtedly increased significantly since then. Here's how this new input method is changing the way we use the internet.
Fewer Keywords Required
With traditional typed searches, users would typically enter 2-3 keywords to help narrow down their results. However, with voice search, long-tail keywords are often used instead. This is because users are speaking as they would in natural conversation rather than entering keywords into a search bar. For example, someone might say "What's the best Italian restaurant near me?" rather than typing "Italian restaurant." This means that businesses need to optimize their content for long-tail keywords if they want to be found via voice search.
Another way that voice search is changing the internet is by increasing personalization. When you type a query into a search engine, all users see the same results. However, with voice search, results are personalized based on factors such as location and past searches. For example, if you ask Siri for directions to the nearest coffee shop, she will give you different results depending on where you are located. This personalization is only going to become more pronounced as voice search becomes more sophisticated.
Voice search is changing the way we use the internet in a number of ways. From requiring fewer keywords to increasing personalization, voice search is revolutionizing how we find information online. So if you're not Optimizing your website for voice search yet, now's the time to start!